Rice is a staple food in many countries around the world, including Pakistan. Among the many types of rice available in the market, brown rice has been gaining popularity in recent years. Known for its nutrient-rich profile and health benefits, brown rice in Pakistan is setting new trends in the country’s food culture. In this article, we will delve deep into the world of this rice variety, its production, and its rising demand.

Rice Production in Pakistan


Pakistan, being an agricultural country, is one of the world’s top producers of rice. The grass species Oryza sativa, more commonly known as Asian rice, is the primary type of rice cultivated in the country. The rice cultivation in Pakistan is a vital part of the agricultural industry, contributing significantly to the nation’s economy.

Major Rice Varieties

Several varieties of rice are grown in Pakistan, including round grain rice, long grain rice, and basmati grain rice. Among these, brown rice from long grain and basmati varieties is becoming increasingly popular due to its health benefits.

Health Benefits of Brown Rice

Brown rice, unlike its white counterpart, retains the outer bran layer during the milling process. This layer is rich in nutrients like niacin, thiamin, magnesium, zinc, iron, and fiber. Brown rice also has a lower glycemic index, making it a healthier choice for people with diabetes.

The Rise of Brown Rice in Pakistan

Changing Dietary Preferences

The increasing awareness about healthy eating habits among Pakistan’s population is the primary driver behind the growing popularity of brown rice. People are now more conscious about their diet and are actively seeking nutrient-rich food options, leading to a surge in the demand for brown rice.

Local Production

The production of brown rice in Pakistan has also seen an uptick in recent years. Due to its rising demand, many rice traders in Pakistan are now focusing on brown rice. The country’s favorable climate and fertile soil make it an ideal place for growing this rice variety.

Brown Rice Varieties in Pakistan

Brown Basmati Rice

Basmati rice, known worldwide for its aroma and taste, also comes in a brown variety. Characterized by fine, curved kernels and a silky texture, brown basmati rice is a healthier alternative to polished white basmati rice.

Brown Long Grain Rice

Long grain rice, as the name suggests, has long and slender kernels. The brown version of this rice type is harder to cook but is more nutritious than the white variety.

Brown Rice Processing

Milling Process

The milling process for brown rice involves removing the husk while retaining the bran layer. This process results in a grain that is rich in nutrients and has a chewy texture.


Parboiling is an ancient technique used to process rice. In this process, the rice paddy is boiled, which allows the rice to absorb the husk’s color, resulting in a creamy or golden color.


Steaming is a modern method used to process rice. This process helps make the rice fluffier and reduces the broken rice price in Pakistan by increasing the yield.


With its numerous health benefits and the growing trend of healthy eating, the demand for brown rice in Pakistan is set to increase in the coming years. Whether you’re a consumer looking to switch to a healthier diet or a trader looking for a profitable crop, brown rice is certainly worth considering.


What are the health benefits of brown rice?

Brown rice is rich in nutrients like niacin, thiamin, magnesium, zinc, iron, and fiber. It also has a lower glycemic index, making it a healthier choice for people with diabetes.

Why is brown rice more expensive than white rice?

The milling process for brown rice is more complex and time-consuming than for white rice, which contributes to its higher cost.

Where can I buy brown rice in Pakistan?

Brown rice is available in most supermarkets and grocery stores in Pakistan. You can also buy it online from various e-commerce websites.

How to cook brown rice?

Brown rice takes longer to cook than white rice. It is recommended to soak it for a few hours before cooking to reduce the cooking time and make it softer